Risengrind

Motivational YouTube videos posses an inherent contradiction. Stock footage of bodybuilders and lions behind copyright-skirting soundtracks from the film Inception aim to inspire the viewer to get up, wipe the Dorito dust from the side of their mouths, and grind. The video ends, and we are auto-played into the next motivator (this time you're REALLY going to stop watching) while additional petabytes of content are being queued into the stack, many lifetimes of motivation ready to go on demand. This work is an expression of that contradiction played out to its logical conclusion.

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