I (Heart) You was originally exhibited in 2000 on the façade of Deitch Projects, the New York based gallery. Drawing upon the iconic ‘I (Heart) NY’ logo, it became emblematic of a multifaceted love; a seductive and symbolic representation of couples in love everywhere.
Conceptually, the work examines advertising’s fascination with instantly communicable words, images and logos. An element of performance is implicit within the piece, with a light sequence gradually unfolding for the viewer. Working directly with the artists, Sedition brings this exclusive limited edition to life in a new digital format.