Kurosh ValaNejad builds emotionally evocative virtual environments. From 2001-2016 Kurosh helped develop well-meaning computer applications at the University of Southern California (USC) research labs supported by the National Science Foundation (NSF), the National Endowment for the Arts (NEA), and for the Humanities (NEH). He served as the art director of “The Night Journey,” an interactive museum installation about spiritual enlightenment directed by media artist Bill Viola, and "The Cat and the Coup," a documentary videogame about the 1953 Iranian coup. As emerging technologies push Cinema back towards its roots in theater, Kurosh has shifted his focus to live performance. His Body Scrub device adapts real-time rendering and motion capture technologies used in video games to amplify body language and empower stage performers and dancers. And when used in Art installation, his series of virtual fun-house mirrors encourage spectators to become the spectacle. In 2016 “Body Scrub, Lego” was added to "Field of Play", a long-term exhibit at The Strong National Museum of Play.