Alaia - Catroux - Givenchy is a new artwork by MarieVic, launched as part of the Avenue Montaigne collection.
Avenue Montaigne is a photographic work carried out during the Paris Lockdown. It is an apology for clothing as well as a reflection on the idea of social distance.
MarieVic invited her mother Geneviève to participate in a ritual: every day, they spent the authorized hour to exercice to greet each other from afar. The idea was to maintain a bond despite the distance, to maintain a sense of community despite the isolation. They met half way, on the legendary Avenue Montaigne and posed in front of ghostly fashion houses dressed in fashion galore.
Avenue Montaigne is an exercise in style: the story does not change, two beings present themselves to each other. Every day an image, every day a new skin. The ever-changing but constantly changing expression of a desire to be together.