Stefano Maccarelli is an award winning art director and media artist based in Torino, Italy. Fascinated by interactions and combinations, both natural and synthetic, and by delivering iconic concepts through people retinas, skin, and bones. Focused on building experiences, enhancing emotions and playing with perception, by misusing techniques and technologies until they become something else and serve to a different purpose. It’s the author of many computational artworks and interactive installations, exhibitions and shows for the arts and for brands. His work has been showcased and featured in books, magazines, online platforms, tv shows, festival stages, galleries. He has partnered with many music artists to create immersive real-time audioreactive AV shows and installations. He works for a better today.