My work seeks ways of extracting magic out of the mundane. I've started working under the pseudonym VanillaRoyal in 2007 as an exclusively online artist, one of the first in Israel. This made up name was created to make a clear cut from the real world, to form a space where I can be truly free. The online artworks have since found their way out – using my extensive knowledge of crafts and technology create work that is now presented in galleries, private collections and public spaces, reaching broader audiences and infiltrating different forms of