Contemporary art and design studio Zeitguised’s latest project for Sedition consists of the Cloud series, inspired by German philosopher Peter Sloterdijk’s quote “The mode of contemporary society is hysteria, explosion is the form”. The first work from the series, Cloud, Candy I will launch during Sonar+D in an exhibition presented by Sedition as part of the MarketLab from 12-14 June 2014 in Barcelona.
Cloud, Candy I is based on Zeitguised’s seminal MTV Sweetheart candy explosion, the latter part of a series of Pop Art inspired idents for MTV that were curated and commissioned by Universal Everything together with MTV Europe, directed and produced by Zeitguised. Cloud, Candy I fuses iconic pop culture images with violent motion into a dense synesthesia with sound by Julian Frank. The work reflects the micro and macro history of the forces of the universe visualised as candy, and postulate that the predictable merging of nano, bio and information technologies will render perpetually evolving shapes into real artifacts.
Zeitguised is based in Berlin, Germany.