claRa apaRicio yoldi (b.1979) is a Video Artist from Madrid based in London. She mixes video and animation with painting, found footage, digital collages and programming, to create visual poems.
Her videos reflect on the importance of images in the construction of the collective imagination, the power of mass media and telecommunications, the marketing strategies and the brands and adverts ubiquity, interactivity and hyperlinks as an illusion of selection, the changes in contemporary culture with electronic distribution, the fragmentation of the narrative discourse, the information overload, surveillance control and the loss of privacy.
She has recently received the Most Promising Video Artist Award in Madatac 07 - Contemporary Audio-Visual & New Media Arts Festival, Madrid, Spain. Her pieces have been awarded in other international Video Art festivals such as FIVAC - Camagüey International Video Art Festival (Cuba) and BANG - Barcelona International Video Art Festival (Spain) and screened in galleries, museums and cultural spaces around the world.