techno avatar 1_vijayaraghavan

Towards the end of the Second World War, Enrico Piaggio was driven by the idea of offering the widest possible market a low-cost product. With this idea in mind, the factory at Biella produced a motor-scooter. I found in the body of LML Vespa a strong connection with my nativity and popular image across the globe. I integrated multiple hand gestures with signs and symbols of Indian idols into a single channel animated video. The movement and repeated action explore how the commodification of industrialised world and human actions impact mundane life. It displays how we are commodified, tortured in mindless conflicts against violation, political intolerance, sexual impulse in urban modernity and the pains of urban development perpetually.

Single Channel Animated Video Projection. Sound, Duration: 00:00:34 seconds, Year 2017

*Nominated audience and jury award in the 60seconds short film festival organized by the Danish Art Foundation, Copenhagen, Denmark.Link: https://60sec.org/editions/2020.html
Screened at:RIGHT OR WRONG, BROWSING YOUR CITY, Copenhagen, Denmark.

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