Harold Houdijk is a video artist based in Rotterdam, NL. He studied and teached audiovisual design at the Willem de Kooning Academy, Rotterdam. Harold performed as a VJ for more than 10 years, and worked with and for internationally renowned DJs, performing custom made visuals during their tours and other music events. ——— Next to his art, Harold also works as a freelance motion designer. After a few years of working at design agencies, he decided that he wanted to continue as a freelance designer, so as to better balance his art and commissioned work, and has been doing so ever since, for many well known international brands. ———— What is most important to Harold in his art, is to try to work without a concept, and see where the materials and tools he uses lead him. His process of is best described as never ending research and experimentation. The basis of an artwork can be something trivial like found footage, which is then moulded into shapes and colours, with the artist and his tools as filters. This way seemingly random input generates seemingly random, yet very controlled output. ———— Harold’s main goal is to evoke emotions through his works, although he does not want to dictate the viewer’s emotion. The end goal of his ongoing research is to create abstract ‘art pour l’art’ – in his eyes the purest form of art. Art that only exists to let viewers have their own personal experience.