onformative is a digital art and design studio based in Berlin. Founded by Julia Laub and Cedric Kiefer in 2010, the studio seeks to challenge the boundaries of art and technology. Guided by an emotional approach, the studio searches for experimental forms of creative expression. onformative explores the possibilities that lie between fields of knowledge and practice to question the relationship between humans and technology. This approach strives to create new ways of thinking through a diversity of methods and processes by creating meaningful works and incite explorations for themselves and the public across disciplines.
These process-driven curiosities examine conceptual narratives and mediate the intersection of digital and analog fields. onformative explores ideas through unique interpretations, insights and perspectives. By staying true to an experiential process, their pieces take on varying forms across media including interactive media installations, dynamic visuals and data-driven narratives. Through an interdisciplinary and collaborative practice, the visual language of onformative is variable and open to the perception of the individual.
Works by onformative have been exhibited internationally across Europe, the United States, Canada, Australia and China. They have presented works in exhibitions including at Design Society, Shenzhen, CN, 2017; Nonspaces, Akbank Sanat, Istanbul, TK, 2016; Radical Atoms, Ars Electronica Festival, Linz, AT, 2016; Extra Fantomes, La Gaîté Lyrique, Paris, FR, 2016; Van Gogh Museum, Amsterdam, NL, 2015; Projections series: Music Video 2013, Musée d'art contemporain, Montréal, CA, 2013; and GeoCity Smart City, CMoDA Museum of Digital Arts, Beijing, CN, 2012. onformative have received numerous awards and recognitions including DARC Award, 2017; D&AD Awards, 2017; Clio Awards Bronze, 2017; Lumen Prize, Shortlist, 2016 & 2017; Ars Electronica Prix, Honorary Mention, 2012 & 2016; Cannes Lion Silver, 2012 amongst others. They have presented their works and artistic practice at conferences and universities internationally and have published articles in periodicals, including their own publication Generative Design, 2009.