onformative is a generative art and design studio based in Berlin. Founded by Julia Laub and Cedric Kiefer, onformative specialises in using new technologies to find innovative processes and develop novel procedures with which to transcend the conventions of art and design. Their work is forged at the convergence of technology, design strategy and an emotionally driven artistic intuition, and revolves around the synthesis of the organic and the digital

Driven by curiosity and a love of experimentation, onformative are always in search of new forms of expression. They constantly seek out interdisciplinary collaborations and work on self-initiated and experimental projects from which they draw new inspiration and gain knowledge which they share with the wider community through lectures, publications and workshops.

Their experimental approaches have earned them a number of prestigious awards including an Honorary Mention in the ‘Computer Animation Film VFX’ category at the Prix Ars Electronica 2012.


Recent Activity


New Realities
Mobile World Centre, Barcelona, ES
Nets: Weaving Webs in Art
Kunsthalle zu Kiel, Kiel, DE
Gallerie Heldart, Berlin, DE
Flow Pace
Digital Gallery, New York, US
GeoCity Smart City-Information Design Exhibition
China Millennium Monument Museum of Digital Arts (CMoDA) Beijing, CN
unnamed soundsculpture
Ars Electronica, Linz, AT
Fragments of RGB
McLuhan100 Festival, Toronto, CA
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